Can Starbucks Help "Fix" Tesla?

Instead of Coffee, Imagine the Brand as Infrastructure

Time to Let Go of the Green Apron Model

The resolution of a runaway process often happens outside the process.

This is why you can’t “fix” an embedded economic system — like the $17 trillion system of markets in oil and gas exploration, or the $5 trillion system of healthcare markets in the United States, or the $862 billion system of markets roughly defi…