Hardcore Zen

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Dealing with 'Model Collapse'

Help Wanted: Better Story Performance

John G. Singer's avatar
John G. Singer
Jun 11, 2025
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The Winds of Change

A note on two interrelated events on Tuesday::

  • Mark Read announced his departure as chief executive of WPP after seven years unsuccessfully navigating "tough economic headwinds" and customer demand for "radical change in pitch behavior" from what was once the world's largest marketing services network. During Read’s tenure as CEO, WPP’…

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