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The Keystone Advantage for Pharma
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The Keystone Advantage for Pharma

How to Construct and Manage 'Gravitational Pull'

John G. Singer's avatar
John G. Singer
Jan 14, 2025
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The Keystone Advantage for Pharma
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Markets fare better when they link capacity-building.

“Ecosystems" are economic systems with the power to reset how an entire market works; or, like LillyDirect, they have the ‘kinetic potential’ to become a channel themselves, a new center-of-gravity around which entire categories of products and services are drawn and start rotating, creating an entire…

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