The Keystone Advantage for Pharma

How to Construct and Manage 'Gravitational Pull'

Markets fare better when they link capacity-building.

“Ecosystems" are economic systems with the power to reset how an entire market works; or, like LillyDirect, they have the ‘kinetic potential’ to become a channel themselves, a new center-of-gravity around which entire categories of products and services are drawn and start rotating, creating an entire…